GEELY x IMMERSIVE MEDIA
Social media strategy for Geely Group’s ever expanding line of EVs, including TVCs, a YouTube series, branded documentaries, social media content and promos.
Carpool Conversations
As the driving force behind the “Carpool Conversations” series for Geely Holding Group, I aimed to craft an engaging and insightful platform that ighlights the vibrant personalities behind the brand but also delves deep into the diverse expertise that drives the company. Each episode is designed to bring the conversations to life, ensuring that the individuality of each brand within the group shines through, while also providing viewers with valuable insights into business, design, engineering, technology, and company culture, all within the intimate setting of a car ride. This series is an ongoing exploration of the innovative spirit and community at the heart of Geely, presented in an engaging and accessible format that resonates with a broad audience.
Beyond production and bringing the story together in the edit, my role was to ensure that each conversation not only illuminates Geely’s innovative company culture but also allows each brand under the Geely umbrella to shine distinctly, and is a testament to a major brand trying new things in the delicate art of brand storytelling and content marketing.
