RADII

As the Creative Director overseeing two major 360-degree campaigns for RADII and East West Bank, I spearheaded projects that explored the intersections of technology with art, as well as a campaign focused on sustainability. I managed the entire process, from pitching the concepts to executing the creative vision, overseeing internal and external resources, writing the scripts, filming the interviews and often handling the editing myself. Each campaign, spanning all media channels—including a highly successful Instagram page—showcased the stories in every type of content imaginable. By blending traditional storytelling with modern marketing techniques, I ensured the content resonated deeply with our audience, highlighting innovative sustainable practices in one campaign and showcasing the transformative role of technology in contemporary art in the other.